
Vodafone's
human spirit of technology
Talent acquisition & talent management improvements
Vodafone is revamping hiring and talent management as it shifts from telecom to tech company. The British telecom is adding 7,000 software engineers to its European workforce by 2025. Part of the goal is to bring more intellectual property in-house instead of relying on outside suppliers who own the IP.
Opportunities for change
- Desire to increase internal mobility
- Need to improve candidate experience

more female applicants
Outcomes
Vodafone has created a system that makes learning personal and purposeful. This includes knowing what skills people have, where they want to go in their career and what they’ll need to get there, along with making recommendations on the required learning.
Vodafone invests to develop its workforce
Internal mobility is a central part of the retention strategy.
Marc StarfieldGroup Head of HR Programmes and Systems, Vodafone 
Internal mobility is a central part of the retention strategy.
Marc StarfieldGroup Head of HR Programmes and Systems, Vodafone