3 predictions for a better labor market in 2024

4 min read
3 predictions for a better labor market in 2024
  • 2023 was a mixed bag: A recession that many economists predicted didn’t manifest, and the labor market remained strong despite some layoffs.
  • For 2024, employers will continue to cautiously add jobs, including more specialized jobs around AI.
  • Retention and upskilling are still priorities, as worker and skills shortages abound, especially when it comes to using AI-driven technologies.

One of the largest surprises of 2023 was that a recession, which many economists and experts had forecasted, failed to materialize. However, the labor market was still a roller coaster with layoffs in some sectors and labor shortages in others. Although it’s premature to declare victory, a soft landing without a recession looks likely. Here are three cautiously optimistic predictions for the labor market in 2024.

Related content: Watch our Chief Product Officer Sachit Kamat explain how to align talent and AI strategies to drive business outcomes.

1. The labor market will continue to add jobs 

The wider economy has proven to be resilient in the face of higher interest rates and soaring inflation. Employment growth has only trended slightly lower. However, if the recent strength of the labor market is any indication of cyclical forces, then this demand for workers will continue even as the overall labor market rebalances and cools in 2024. 

The labor market is expected to continue adding jobs in the first half of 2024 but job growth is anticipated to slow and the unemployment rate to gradually increase. If unemployment remains under the historically low 4% range, then a tight labor supply would mean a strong market for job seekers and consequently, a continued challenge for employers in recruiting the necessary workforce.

Of course, sectors are impacted differently by economic shifts and shocks. While some sectors performed well during the past few years, they now face significant obstacles as the economic landscape shifts. We’re likely to continue to see such swings in the economy. 

The fastest growth and most robust hiring in tech will be in AI, despite regulatory challenges. If a startup isn’t working on generative AI, it’s going to be on the bottom rung for funding.

2. Retaining and upskilling workers will become a higher priority

In response to labor shortages, employers are likely to emphasize retaining and retraining the talent they have carefully recruited in recent years. As disruptive technologies, such as AI tools, become more integrated into business processes, it is essential for companies to ensure their workforce is adequately trained to use these new technologies.

The lack of workers with essential technical skills will drive organizations to invest in the development of their current employees, particularly in critical areas. Identifying the skills required to achieve organizational goals, assessing the existing skills within the workforce, and strategizing to bridge this gap will be vital. The good news is that these sought-after skills can often be developed through upskilling programs.

Moreover, to retain their workforce, businesses need to prioritize employee experience, offering competitive compensation and benefits, and cultivating a culture of trust and inclusion. A Conference Board survey reveals that about 33 percent of CHROs anticipate a decline in employee engagement, and 25 percent foresee workforce losses in 2024. 

To counteract this, organizations should focus on internal mobility to keep employees engaged and productive. Upskilling existing staff not only caters to the organization’s need for new skills but also benefits the employees by equipping them to thrive alongside new technologies and the opportunities they create.

 

Related content: Ready to embrace GenAI in your workplace? Read our report, ChatGPT and the future of work, to understand how this groundbreaking technology is transforming work today. 

 

3. AI will be a catalyst for job creation

AI is significantly impacting the labor market, changing how people work and reshaping the nature of work itself. Roles are rapidly evolving and although some jobs face disruption, new roles that complement AI will emerge in their place.

AI-related job displacement fears have been overstated because they are more obvious and easier to conceive than AI’s potential to create new, unknown jobs. For example, an entirely new category of jobs around “AI transformation” could be created where teams are tasked with choosing which AI tools are the right tools for each team, and which workforce strategies are most important to keep teams agile, productive, and engaged.

AI could also start bridging previously disparate areas of expertise. Roles like  “legal engineer” could be introduced to work on an AI system that creates legal contracts based on inputs. This role would confirm that the software works, but also could research legal precedence to tweak contracts and make changes to the product.  

The World Economic Forum’s Future of Jobs Report suggests that 49 percent of those surveyed, across industries, anticipate AI to be a catalyst for job creation. This will be a major shift in roles and the skills required to perform them.

This is why it’s essential to upskill. As roles inevitably change, the goal should be for AI to complement human labor and to hire more people because of what the combination of AI and humans could achieve. This will depend on the AI systems’ ability to overcome displacement and increase the value of the tasks undertaken by human workers. 

If successful, AI will forge entirely new positions, industries, and learning opportunities, while enhancing employee skills, creating a higher ceiling, and enabling wider prosperity.

Sania Khan is the former Chief Economist at Eightfold AI and author of the book Think Like an Economist. She previously worked for the U.S. Bureau of Labor Statistics.

This article originally appeared on Inc.

You might also like...

AI Job Creation Potential
AI Job Creation Potential
Jun 13, 2023 – 9 min read – Sania Khan

The AI revolution offers new possibilities for job creation, upskilling and boosting productivity.

AI Jobs
AI Jobs
May 23, 2023 – 12 min read – Sania Khan

Here are some of the adjacent skills of today that are likely to translate into the AI-powered jobs of tomorrow.

Talent Intelligence Development Plans
Talent Intelligence Development Plans
Mar 22, 2022 – 10 min read – Eightfold AI

Organizations can prepare for the future of work by using AI to create learning cultures and instill lifelong learning mindsets.

Show More (9)Show Less
AI Workforce Reskilling
AI Workforce Reskilling
Jul 29, 2025 – 7 min read – Eightfold AI

The U.S. AI Action Plan highlights the need for skills development, responsible AI adoption, and workforce transformation.

Talent Acquisition Technology
Talent Acquisition Technology
Apr 10, 2024 – 1 min read – Eightfold AI

How companies are tackling talent acquisition challenges in 2024, and how emerging tech will significantly impact recruiting and retention.

AI Talent Predictions 2026
AI Talent Predictions 2026
Dec 30, 2025 – 1 min read – Miranda Enzor

Explore our 6 predictions for how agentic AI will reshape talent acquisition and HR workflows in 2026 and beyond.

Agentic Workforce Productivity
Agentic Workforce Productivity
Feb 25, 2025 – 9 min read – Ashutosh Garg

Agentic AI offers a powerful way to get more done in HR. Here’s why CHROs and other business leaders should understand its capabilities.

AI in HR Trends
AI in HR Trends
Jan 15, 2026 – 1 min read – Eightfold AI

Discover the 10 trends defining HR in 2026, from workforce redesign and AI agent ROI to skills-first hiring.

Workforce Shifts
Workforce Shifts
Jul 16, 2025 – 1 min read – Eightfold AI

Workforce futurist Andy Spence explores the eight major shifts he sees shaping the future of work in 2025.

Future of Hiring
Future of Hiring
Dec 17, 2019 – 1 min read – Eightfold AI

We explore the three most important skills to have in in 2030 and how employers can plan for new workforces and the future of hiring.

Talent Acquisition, Development, and Retention
Talent Acquisition, Development, and Retention
Aug 16, 2022 – 1 min read – Molly Brown

Josh Bersin on why every talent intelligence strategy needs to recruit, reskill, retain, and re-engineer jobs at the same time.

Eightfold AI Market Pressures
Eightfold AI Market Pressures
Jul 06, 2023 – 8 min read – Eightfold AI

Experts agree that A.I. will play a significant role in the way we work, but won't outright replace people at the scale many fear.

Share Popup Title

Share this article