This is the third in a series of posts on augmenting an applicant tracking system like Workday Recruiting with artificial intelligence.
Part one covered sourcing and screening. The next part, candidate engagement. Now, we’re going to take a look at career sites and the candidate experience.
Career site job searches: Dropoff rates are high on career sites. It’s no surprise why: candidates have trouble finding the job that fits them. With Eightfold’s AI-powered career sites, candidates upload a resume or bio. The site presents personalized job recommendations to every candidate. Application rates are higher, as is the volume of diverse and high-potential applications. Postmates, for example, turned to a talent intelligence platform and increased Black, Hispanic, and female applicants sharply, the latter by 91 percent between September 2019 and September 2020.
Career site content: Career sites tend to be generic. Plus, talent teams often have to work through IT to make changes. With AI, candidates see content relevant to them. They’re more engaged, and encouraged to apply for a role. Companies build a positive employer brand that attracts candidates. At AirAsia, for example, the percentage of recruiting website visitors who eventually applied for a position rose 35 percent after adding talent intelligence to its career site. See this video for more on career sites.
Candidate treatment. Applications for high-volume reqs aren’t followed up on. Candidates are often left wondering what their status is, reflecting badly on the employer. With Eightfold, recruiters can select poorly matched candidates and contact them in bulk. Candidates appreciate the transparency. Employers boost their brands.
Candidate rediscovery. Resumes submitted online go into a black hole. Candidates are told their resumes are on file for the future, but they never hear from the company again. With a Talent Intelligence Platform, candidates are constantly resurfaced and considered for new job openings, even without the candidate re-applying. For employers, great past applicants aren’t lost.
Career site analytics. Most companies rely on basic data like site traffic from sources like Google Analytics. With Eightfold, a robust dashboard provides rich insights with statistics like application rates, content engagement, and conversion rates of online sources and campaigns. Employers maximize the effectiveness of their career site and budget.
Stay tuned to the blog for the next part in the series, covering diversity hiring. And take an in-depth look at “Augmenting Workday With Eightfold for Talent Acquisition” here.
