Attracting new employees with a genuine sense of purpose beyond profits

Part of every company’s employer branding should be a thoughtful assessment of the company’s commitment to more than just the bottom line. How can companies take stock of their strengths and weaknesses when it comes to purpose, what can they do to improve their commitment, and how can they communicate that message to prospective employees?

Panelists:

• Judith Almendra, Group VP, Global Human Capital & Talent Acquisition, TTEC
• Laura Donahue, VP, Corporate Responsibility, Carmax
• Jennifer Kartono, SVP, People, Organizational Strategy & Culture, Iron Mountain
• Jason Cerrato, Senior Director, Product Marketing, Eightfold
• Megan Trotter, VP, Head of Social Impact & President, Zendesk Foundation, Zendesk

Moderator:

• Emily McCrary-Ruiz-Esparza, From Day One contributing editor

Note: This content originally appeared during From Day One’s March 2023 Virtual Event titled “Pulling in the Same Direction: Strengthening Employee Purpose Within Your Corporate Strategy.”