In our 12th episode, Gil talks about category creation with two leaders from the sales community and AI talent management categories. This episode brings in new insights you can use to improve your market models. We look at how focusing on category creation can help you build a defensible moat in the long run and build products that people want. Plus, our guests share some advice on the hard lessons they learned while creating a new category from scratch.

Panelists for this episode include:

• Sahil Mansuri, CEO of Bravado, and one of the influencers behind the sales community category
• Kamal Ahluwalia, CEO of Eightfold, and one of the pioneers in the talent intelligence category

Key takeaways from this episode:

• Category creation takes time
• The importance of brand perception
• Why most startups fail