The importance of diversity, equity, and inclusion (DEI) has been growing for several years. But in 2020, with the coronavirus pandemic and the movement for racial justice, it became a business imperative for every organization that wants to engage employees, relate to customers, and serve their communities.
This eBook talks about how DEI can create a competitive advantage by:
- Expanding the breadth and depth of ideas needed to innovate and respond to market changes
- Improving the organization’s ability to grow
- Improving customer retention
- Improving the ability to attract new customers
- Reducing liability for discrimination, disparate treatment, and hostile work environment
- Improving your employer brand
- Improving sales relationships through the ability to relate to diverse prospects and customers
- Improving succession planning capability because you will have the breadth and depth of talent to move qualified people into critical positions
