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Realizing the Power of Diversity, Equity, and Inclusion for Your Business

The importance of diversity, equity, and inclusion (DEI) has been growing for several years. But in 2020, with the coronavirus pandemic and the movement for racial justice, it became a business imperative for every organization that wants to engage employees, relate to customers, and serve their communities.

This eBook talks about how DEI can create a competitive advantage by:

  • Expanding the breadth and depth of ideas needed to innovate and respond to market changes
  • Improving the organization’s ability to grow
  • Improving customer retention
  • Improving the ability to attract new customers
  • Reducing liability for discrimination, disparate treatment, and hostile work environment
  • Improving your employer brand
  • Improving sales relationships through the ability to relate to diverse prospects and customers
  • Improving succession planning capability because you will have the breadth and depth of talent to move qualified people into critical positions
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