In the talent world, CRM stands for candidate relationship management. A lot of companies have spent considerable time and effort buying CRM tools. The problem is that companies don’t end up using the software very much. When they do, candidate response rates are very low.

That’s because companies often use CRMs to send one-size-fits-all company news to people in their pipeline or community. They don’t tailor the message or send different messages to different audiences.

AI changes the game and allows you to grow and nurture your network of prospects. A Talent Intelligence Platform can have a CRM built in, without an additional purchase.

Recruiters can tailor messages to a candidate’s skill set. For example, a campaign might go to people in Atlanta with the potential to be an AI engineer.

The messages are automated, with the drip campaign taking the work of nurturing talent off of recruiters’ plates. The CRM makes it easy to add candidates to the pipeline by automatically segmenting people based on their skills, and their match to the role.

Recruiters become more productive and efficient in their outreach.

Candidates respond to the personal attention.

Recruiters can even start with a piece of content and automatically send it to the most relevant people in their CRM.

At one cloud computing company, using a CRM in a talent intelligence platform resulted in open rates of about 70 percent. That’s double what it was achieving with legacy technologies.

Only with AI can you automatically reach the right people who will be interested in your communications, engaging your prospects in a way that legacy technologies cannot.